The Delivra Team
Discover why using a confirmed opt-in strategy improves engagement, ensures legal compliance, and protects your sender reputation. Learn best practices and explore real-world examples.
Learn how to optimize email deliverability with key strategies like permission-based marketing, transparent opt-ins, and leveraging the right ESP.
Stay compliant and build trust with our guide to email unsubscribe requirements.
Madeline Blasberg
As a brand marketer, it’s your job to reach and resonate with your audience. If you’ve been sending multiple emails to potential or current customers and your emails need pizazz…
Gmail and Yahoo recently announced that they’re working to aggressively filter out unwanted emails by setting a higher bar for commercial email senders. New requirements take effect in February 2024…
As marketers, we tend to toss images into emails without a second thought. They're like the glitter of the email marketing world — jazzing up our products, making our CTAs…
In better economic circumstances, we marketers are put on a long leash to get results. Hilariously irreverent ad campaigns. Wacky publicity stunts. Even ultra-creative emails—all in the name of seeing…
Barbara Berry
Celebrating International Women’s Day, Redbrick CEOs Jeanette Dorazio, Barbara Berry, and Nadia Tatlow share their advice for young people entering tech.
If you’re a marketer sending to 5,000+ recipients at a time, small-batching your email sends is a technique worth having in your toolbox. Whether it’s a one-off broadcast or a…
Email marketers don't always have time to make sweeping updates or changes to existing journeys. But, there are some simple methods you can use today to increase subscriber engagement and…
This article covers some common misconceptions that people have about deliverability and explains how to avoid them. We know that protecting and improving your deliverability can feel overwhelming, especially with…
Introduction Personalized promotional campaigns return 41% higher unique click rates than non-personalized campaigns. It’s no secret that personalization can be a major game changer for your digital marketing strategy…
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