Email & SMS Marketing Blog

All Email Marketing Guides Best Practices Case Studies Product Updates

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Email list hygiene is the key to better engagement and deliverability

November 26, 2024

The Delivra Team

When it comes to email marketing, the size of your email list isn’t everything. While having a large contact list may feel impressive, it’s the quality of that list that…

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Best Practices

Why confirmed opt-in is essential for successful email marketing

October 28, 2024

The Delivra Team

Discover why using a confirmed opt-in strategy improves engagement, ensures legal compliance, and protects your sender reputation. Learn best practices and explore real-world examples.

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Best Practices

Unlock high deliverability with key tips for email marketing success

September 27, 2024

The Delivra Team

Learn how to optimize email deliverability with key strategies like permission-based marketing, transparent opt-ins, and leveraging the right ESP.

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Best Practices

Understanding email unsubscribe requirements

September 5, 2024

The Delivra Team

Stay compliant and build trust with our guide to email unsubscribe requirements.

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Email Marketing Guides

The ultimate guide to building email automations

July 19, 2024

The Delivra Team

Even in today’s fast-paced digital landscape, email automation remains a cornerstone of effective marketing strategies. Unlike a standard email campaign, automation requires a little extra planning to save time and…

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Email Marketing Guides

Building an Engaging Email Preference Center: Best Practices and Examples

July 11, 2024

The Delivra Team

How to create an effective email preference center that enhances personalization, reduces unsubscribe rates, and ensures compliance with data regulations. Learn best practices and see examples to get started.

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Email Marketing Guides

Boost member renewals: email & SMS strategies for member retention in professional associations

June 27, 2024

The Delivra Team

Membership is the lifeblood of professional associations. Fees are a key source of revenue to sustain operations and facilitate member benefits like networking opportunities, professional development, and communicating changing standards…

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Product Updates

Delivra + MMS: Send images, GIFs, and emojis in your SMS messages

June 17, 2024

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Madeline Blasberg

We’re excited to announce that Delivra now offers multimedia text message marketing (MMS). Take your Delivra SMS marketing to the next level with Multimedia Messaging Service (MMS), enabling you to…

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Email Marketing Guides

Unlock the power of meaningful personalization: advanced tools and strategies for email marketing success

May 28, 2024

Madeline Blasberg

Personalization has become the essential ingredient in every email marketer’s most successful campaigns. Email marketing personalization has proven so effective that it’s become industry standard, and now, even your consumers…

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Email Marketing Guides

Mastering donor engagement: The power of email and SMS marketing for non-profits

May 23, 2024

Madeline Blasberg

Fundraising and donor retention are mission-crucial for non-profits, driving your marketing calendar and ensuring the sustainability of your mission. Growing your donor base and encouraging repeat donations ensures a stable…

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Product Updates

Delivra + Litmus: Expanded Email Preview Capabilities

May 21, 2024

Madeline Blasberg

You can now effortlessly preview your emails across more than 100 email clients and devices—before you ever hit send. Save time, protect your brand, and boost performance.

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Best Practices

Everything you need to know about adding GIFS in Email

April 30, 2024

Madeline Blasberg

As a brand marketer, it’s your job to reach and resonate with your audience. If you’ve been sending multiple emails to potential or current customers and your emails need pizazz…

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