Have you ever thought of using SMS messages to expand your marketing strategy?
SMS subscribers tend to be more loyal and engaged because they’re selective in choosing which brands to receive text messages from. This makes SMS a great way to communicate with your customers – and it doesn’t hurt that text messages are typically read within 5 minutes of being sent!
Driving customer engagement with SMS communications
Current Delivra customer Beck’s Hybrids is a retail seed company serving farmers in the Midwest and Mid-South regions of the United States. They added SMS to their communication strategy in hopes of improving how they reach out to customers and internal employees.
Beck’s wasn’t seeing the engagement they wanted via email. So, with Delivra, the company began leveraging SMS to send out messages for conference sign-ups and conference session start times, as well as Agronomy news (science and technology related to agriculture) as a lead magnet.
As part of their new strategy, Beck’s segments messaging based on the contact’s geographic region and sales representative’s territory. They also utilize the merge tag feature to integrate the sales representatives’ names into the SMS message series. In addition, each call-to-action link is a personalized URL, merged into the message based on the engagement and customer journey data on record for the contact.
Since trialing SMS messaging and integrating personalization tactics, Beck’s Hybrids has successfully increased customer engagement with their marketing communications.
Why is SMS marketing so effective?
SMS messaging is more likely to receive immediate action from a customer because it reaches the contact outside of their inbox. It’s more personalized, more direct, and makes a powerful addition to your automation strategy.
Combine SMS marketing with other channels like email or social media advertising for the best results in reaching your customers.
Delivra’s SMS capabilities range from single messages to full automations and triggered customer journeys. Delivra users are able to access email data about their contacts in order to send targeted and personalized SMS messages. For even better results, further personalize messages by merging in data like first names and personalized URLs.
Ready to add SMS automation to your marketing strategy? Book a demo with Delivra to see how we can increase your customer engagement.
