Getting Started with Customer Journeys
Download your guide to getting started with customer journeys
While newsletters and one-off email campaigns will always have a place in your email marketing strategy, today, more and more marketers are setting up customer journeys. These journeys send emails automatically based on triggers defined in their email marketing tool.
This shift happens because automated emails are more personalized and effective than a one-off campaign, as they’re triggered to send based on something unique to each of your customers. But far too many marketers don’t use automated journeys. They think creating an automated journey takes too much time, experience, or resources, or they don’t know where to begin.
In this guide, we’ll first explain what marketing automation is and why it’s an important strategy for every business. We’ll also show you how to build your own customer journey (within minutes!) in Delivra. There’s a bonus at the end—seven customer journey examples you can start sending today!