Release Notes
What’s New in Delivra?
Learn about our product updates and see how you can use them to grow your marketing program. Not all features are available on every plan. Please contact your Customer Success Manager or Support with any questions.
New features are now available in Air
November 2024
New! Countdown Timers
Create a sense of urgency in your emails with our newest interactive element - Countdown Timers! Choose from multiple styling options, select an end date, and watch the timer countdown.
October 2024
Mailing Compare Report
Compare multiple mailings and their metrics in a new report. View graphs of deliveries and sends, and see aggregated data for a quick overview.
Export reports to PDF
You can now export Mailing Overview, Account Overview, and Clickthrough Heat Map reports to PDF for easier sharing.
Export Email Contacts
Effortlessly export your email contacts to CSV, with full control to select whichever fields matter the most to you. Save yourself valuable time by creating and saving custom views of your selected fields, so your preferred export format is ready whenever you need it!
Settings are now available in Delivra Air
You can now update these account settings directly in Air.
- Reply Filters: Set up reply filters to collect and manage replies to your emails with the "Reply Filtering" service.
- Scoring: Customize your scoring system to assign points to contacts based on their demographics, actions, and leads.
- CNAME Setup: The CNAME setup page is live. You can now email instructions to IT teams for assistance with CNAME setup.
- Sender Addresses: Create, modify, and view the sender names and addresses used for campaigns.
- SMS Opt-in Messaging: Set up SMS messages for recipients to opt in or out of communications.
- Test List Recipients: Save time by creating Test Recipient Lists—groups of email addresses for consistent testing of campaigns or templates.
September 2024
Usability improvements in Campaigns
You asked and we listened. These favorites were added to the Campaigns list in Air:
- Filter the campaigns list to find sent campaigns.
- Hover over a row for a quick preview of the email design and any recent changes.
August 2024
Clickthrough Heat Map
See which links, images, and buttons were clicked in your email, with a visual display from least to most clicked.
DomainKeys Setup (DKIM)
Easily set up DKIM to authenticate your domain. You can now email setup instructions to your IT team for support.
Contact Field Configuration
Add and customize fields for your contact records to store relevant recipient information.
July 2024
New! Multivariate Campaigns is here
Transition smoothly from A/B tests to multivariate testing. Test multiple elements simultaneously or set up a straightforward A/B test based on easily defined criteria. This powerful features includes:
- Automated Test Combinations: Streamline your multivariate testing with automatic generation of test combinations based on criteria like subject lines, sender names, and email designs.
- Distribution Control: Select distribution percentages or counts using a new visual slider.
- Results: View each email combination’s metrics and winner data to get insight into how your test is performing.
Contact Profile
You can now dig into a contact’s data and engagement with these features:
- Custom Tables: View 1:1 and 1:many custom tables in Delivra Air. 1:1 custom tables are displayed as a list of fields and their values, while 1:many custom tables are displayed in a table view.
- Audit Log: Track a log of activity and changes to contact information, including a history of edits.
- View Mailings: See a log of what mailings were sent to a specific contact.
- View Engagement (Email/SMS): Access a specific contact’s engagement score and activity details such as opens, clicks, purchases, and shares. This feature is available for both email and SMS contacts.
More on Forms
Why use a 3rd party form builder when Delivra’s got your back? These favorites have been migrated to Air to support all your form needs:
- Display Conditions: Customize your forms to display content relevant to a contact’s interactions with your form.
- Send Lead Alert: Send a lead alert email when a form is submitted to stay informed of your forms’ activities.
- Custom Table Fields: Select fields from your custom tables when building forms in Delivra.
Segmentation Enhancements
We migrated these features to Air to give you more powerful options for targeting:
- Scoring Clauses: Add scoring fields to segment contacts based on their scores.
- Add New Group: Easily add groups of clauses for more complex segmentations.
June 2024
Automations keep getting better in Delivra Air
We migrated these favorites to Air to give you even more testing and targeting capability:
- Split Paths: Branch your workflow into two groups based on user-defined percentages. When clicking on the Rejoin step, the automation tree will visually highlight the two steps being joined together.
- Export CSV: Automatically email a CSV file to a specified recipient containing information on contacts that reached a particular step in the workflow.
- Export PDF: View and download the entire automation tree as a PDF to share and review.
- Purchased from Clickstream: Evaluate purchase activity of contacts from a previous email or SMS step (requires Clickstream integration).
Brand Styles
Easily set your brand's colors and fonts to use across all email campaigns, ensuring consistent and professional communications.
Web Access Log
See all user activity and the pages visited in your account.
May 2024
Landing Pages are now available in Delivra Air
You can now design a standalone hosted web page using Delivra Air! Landing pages can be inserted as a link in emails or used in forms to redirect the subscriber to a secondary page.
Advanced Form Features
We migrated these favorites to Air to give you more flexibility in designing how your forms work:
- Domain Management: Use preferred or suppressed domain handling to define special rules for submissions by contacts with identified domains.
- Triggers: Define triggers that will determine when your form displays on your website and how frequently a visitor should see the form.
- Publishing: Export a code snippet and embed it on your website to quickly and easily publish design changes made in Delivra.
- Progressive Fields: Capture additional information from visitors each time they submit a form. Gradually present visitors with additional fields to avoid overwhelming them with a lengthy form.
- Accounts: Add subscribers to multiple accounts with one opt-in subscription.
Automation Enhancements in Delivra Air
We also migrated (and improved!) our automation designer with these features:
- Templates: Access a range of pre-designed workflow templates, optimized for various industries and use cases.
- Viewed: Evaluate URL browse activity of contacts at a specific point in the automation workflow.
- Number of Contacts: Easily see the number of contacts in an automation step that are currently waiting in the step.
- Join Paths: Use this feature to converge two branches of a workflow. New: Clicking on the Join Paths step will highlight the two steps in the automation tree that are being joined together.
April 2024
SMS is now available in Delivra Air
You can now create and send text messages as a campaign or automated workflow within Delivra Air.
Multimedia Messaging (MMS) is here
With MMS messages, you can now engage your audience with multimedia content, including images, GIFs, and emojis. Learn More
Inbox Previews via Litmus
Preview and test how your emails will render on 100+ popular email clients and devices, including Dark Mode—from right inside Delivra, in realtime via our direct integration with Litmus. Learn More
February 2024
We’re continuously incorporating Delivra features and functionality into the new Delivra Air experience. Here’s a summary of what we’ve been working on:
New Image Editor
We’re excited to introduce a powerful new image editor within our platform that allows you to easily crop, annotate, and filter the images you use in your emails.
Email Editor Enhancements
We also migrated these fan favorites to the Air email designer to make your experience even more seamless:
- Code Blocks: Integrate HTML code snippets seamlessly into your emails for enhanced customization.
- Hide Cell on Mobile/Desktop: Tailor your email layout to specific devices by choosing to hide or display cells based on whether your audience is viewing on mobile or desktop.
- Content Locks: Maintain content integrity and prevent accidental changes using content locks to secure elements in your emails from unintentional modifications.
- Bar Codes: Add barcoded coupons to your promotional emails.
- QR Codes: Include QR codes in post-purchase emails for ticket scans.
- Anchors: Easily link to important sections within the same email.
Dynamic Content
Use this valuable tool to personalize the email content your subscribers receive by leveraging data and/or tags to build display profiles with your campaigns.
Campaign Exclusions
Easily adjust your final recipient list by using any of these exclusion options when creating your campaigns:
- If they belong to a segment or are tagged for a group.
- If they received a specified campaign previously sent from your account.
- Upload a list of specific email addresses to suppress from receiving your campaign.
Template Account Functionality
You can now build and curate libraries of reusable assets within your account & share them across all your managed accounts, streamlining your content creation process.
Team Collaboration
Manage your review and approval processes for email testing and feedback from inside your Delivra account. Use Team Collaboration to test your email campaigns to clients or internal team members & request feedback via email reply effortlessly.
Multi-factor authentication required at login
November 2023
Delivra values the security and safety of information on our platform. Because of this, we’re taking proactive steps to protect our customer’s data by requiring multi-factor authentication (MFA) upon login.
Multi-factor authentication significantly improves the security of online accounts and relies on time-based one-time passwords sent to your mobile device or smartphone via a free authenticator app such as Authy and Google Authenticator.
Visit the FAQ page to learn more.
New capabilities are now available in Delivra Air
October 2023
We’re continuously incorporating Delivra features and functionality into the new Delivra Air experience. Here’s a brief summary of the most recent additions:
Automated Workflow Builder: You can start your automations with events and triggered segments. Set up workflows that are triggered by specific actions or events, such as a subscriber signing up for your newsletter or making a purchase. Additionally, there are new capabilities to evaluate data and subscriber activity within these workflows, providing more insight into your email marketing performance.
Behavioral segmentation: Use action/event-based clauses to group recipients by past actions such as email opens, clicks, website page views (clickstreams), and purchases.
Email Designer Update: The email designer has been updated to support cell groups. Now you can group and organize elements within your email templates more effectively, making it easier to create visually appealing and engaging email campaigns.
Automate Email Sending: You can now automate your email sending processes with triggered campaigns, helping you to reach your subscribers at the right time.
Delivra Air 0.3 is available on select accounts. Click here for more information on Delivra Air or email our Client Success team to learn more.
Delivra Air: The next generation of Delivra is here.
April 4, 2023
We’ve redesigned the platform to eliminate quirks and help you create email in a fraction of the time. Updates include a brand new account dashboard to quickly assess your high-level performance metrics and a modernized email editor that frees you from fussing with email design and makes it ultra-easy to personalize messages for maximum engagement.
Delivra Air 0.1 is available on select accounts. Click here for more information on Delivra Air or email our Client Success team to learn more.
Additional flexibility when importing contacts
January 12, 2023
Managing data files can be tedious and it’s even more time consuming when you have to remove contacts that don’t already exist in Delivra. That’s why we made it easier to import a file that will only update existing contacts. You can take advantage of this feature if you manually import a file – or if you use our SFTP server for automated imports.
Previous Product Updates
Easily import high-quality, royalty-free images from Unsplash
September 28, 2022
Our new integration with Unsplash gives you easy access to over three million images when designing email campaigns, templates, landing pages and forms. Simply search for an image and add it to your design. As a bonus, we also save it to your Media Library so it’s at your fingertips when you want to use it again. Read more about this feature here.
Anonymous browse tracking improvements
September 28, 2022
Gain a better understanding of the source that led visitors to your website resulting in conversions. Delivra’s anonymous browse tracking now includes first touch, last touch, and the URL of the page where the form was submitted. You can update your Clickstream tracking to capture this data in Delivra and map it further to Salesforce and other software suites to create valuable insights.
Drag-and-drop designer enhancements
January 31, 2022
In an effort to have a more streamlined editor, we have made some small, but impactful changes. To reduce the overall number of drag actions required, you can now drag over a content or action block without first dragging over a full width layout block. We have also added icons to the side of each content section when hovering, so that you can quickly duplicate or remove a row. A new functionality has been added, which will appear in icon format as well – the ability to save a row as a snippet. This will allow you the flexibility of designing a snippet within your campaign or template, without having to open a different editor.
Automation Template Library
January 31, 2022
We understand that setting up automations can sometimes be difficult and time consuming. That’s why we’ve updated our templates library to provide you with a wider range of options. You can now access the template library directly from the automations dashboard and can browse templates by automation type, industry, or both.
Improved flexibility with automations
January 31, 2022
It’s our mission to accommodate more use cases in automations. To accomplish this, we’ve made enhancements to the pause step so that you have additional options when deciding how long a contact will wait before the next step. Whether you want contacts to wait for a specific day of the week, day of the month, or are looking to compare a date field, you now have the power to decide. Additionally, when updating a date field, you can now choose between updating it to the current date or a calculated date.
Drag-and-drop designer enhancements
December 13, 2021
We are always looking for ways to improve our editor experience, so we’ve made a few small updates that hopefully make your lives a little easier. The new ability to hide cells on desktop allows you to style elements specifically for mobile devices. Additionally, when a referenced snippet is used in the editor, the file path and name will now be exposed to help you distinguish between different versions. We’ve separated button text color from overall link color to give you more flexibility when designing. Finally, new paste options in the text editor give you the power to choose how you want to style your pasted in content.
A/B splits in automation
December 13, 2021
If you’ve dreamed of splitting a path in automation, look no further. You can now send a defined percentage of subscribers down path A and the rest down path B. Whether you’re looking to send two email versions, evaluate different contact data, or send an email and an SMS, the possibilities are endless. Along with this new feature, we have updated our automation designer to give a cleaner, more modern look.
Integrations to boost your productivity
December 13, 2021
Connecting Zapier apps and building Zap templates just got easier. We have redesigned our integrations page to allow for quick selection of your preferred Zapier apps. Some apps even have prebuilt Zap templates to save you time and streamline the connection process – all within our UI. If you aren’t a Zapier user, that’s okay, Cazoomi apps and Direct Integrations are also listed on our integrations page and link out to set up pages. You can also save your time scrolling because already connected apps will appear on a separate dashboard for easy management.
Packaging Changes
November 1, 2021
All of our users deserve access to awesome features, so we’ve restructured our licenses to accommodate your desires. Our Basic license now offers access to limited automation features, brand styles, clickstream, API and webhooks. Users with our Professional license can now take advantage of one-to-one custom tables and lead alerts. Our Enterprise license now features basic lead scoring options, while advanced lead scoring options remain secured on our Enterprise Plus license.
Update Sender Address & Footer
November 1, 2021
It only makes sense that when you update a footer or sender address, that those updates apply to all unsent campaigns. You can now apply updates after making changes to your sender address and footer, so you don’t have to edit each campaign for those updates to take effect.
Import Companies
November 1, 2021
Managing contacts and companies is arguably one of the most important parts of a CRM. You can now import files to add multiple companies at once. In addition to mapping standard fields, this new feature also allows you to assign a sales representative and add a note upon import.
Save time with customized report views
October 4, 2021
Finding the data that is most important to you and your teams is now easier than ever with customized report views. Views allow you to analyze subsets of data that are meaningful to you and your business. For example, you may want to create a view to see how your marketing emails performed in the last month, and use that view over and over again to analyze results on an ongoing basis. You can create unlimited views, make them available to others, and even choose a default for your account
Send more targeted, personalized text messages
September 20, 2021
Now you can store additional data about your SMS subscribers and experience more flexibility when using segmentation to target and send personalized text messages. With these SMS improvements, you can also increase your automation strategy by using text messages to communicate with your contacts during their automation journey.
Use Salesforce custom objects in automation and lead scoring
August 31, 2021
Managing and evaluating Salesforce custom object data is an important task for marketers and now you can seamlessly use this data within Delivra. You can easily evaluate data on a custom object to adjust the contact’s lead score, or determine the next step in the contact’s automation journey. For example, you can transition a contact from one automation to another based on changes to the opportunity stage.
More flexibility for entering an automation
August 31, 2021
You can easily capture recipients that already meet your criteria by choosing how far back in time to evaluate when starting your automation. This gives you the ability to include contacts that showed interest when your automation was not running. For example, if you add contacts to an automation based on a webpage visit, you can now include contacts that visited the webpage 30 days prior to when your automation started running.
Streamlined campaign analytics
August 16, 2021
Finding campaign results in Analytics is now simpler than ever. Metrics about a campaign that was sent to multiple segments or sent multiple times, like a triggered or automated campaign, will now be displayed in a singular row to see how the overall campaign performed. You can also still see how each individual segment or send performed as well by expanding the row.
Customize favicon on forms and landing pages
August 9, 2021
Easily customize the browser tab with a favicon to display your brand logo. Your new favicon is what contacts will see when visiting your forms and landing pages, ultimately improving trust and giving them a more consistent brand experience.
Send lead alerts to multiple team members
August 9, 2021
You can now send lead alert emails to multiple members of your internal team within automation or when submitting a form. This gives your team valuable information about contacts at the right time. For example, if a contact shows interest in a product or service, you can send the pertinent information to the sales rep, sales manager, and any other departments that may be involved with the sales process.
Improve your targeting in automation
August 9, 2021
You can evaluate contact data against other data fields when using the Evaluate Contact Data step in Automation. This gives you more flexibility when determining which path your contacts should flow down in an automation journey. For example, you may want to determine if a contact’s last purchase date is before the most recent date you sent them a coupon to see if you should remind them to use the coupon.
Design forms with custom table fields
July 21, 2021
You can now include fields from your custom tables when designing Subscribe Forms and Preference Centers. This gives you the flexibility to capture additional data about your contacts and use this information in segmentation, automation, scoring and so on. For example, contacts can provide information about their children or pets, services or real estate properties they are interested in, and so on.
More flexibility using custom tables
June 30, 2021
We have enhanced custom tables to allow for more configuration options. This enhancement will provide a consistent user experience when customizing fields. You can now alias your field names to make it easier to reference these fields when designing emails, creating segments, building automations, scoring leads, and so on. You can also define a default merge value, select a preferred date format, and configure picklist options to better support your personalization and automation needs.
More ways to score your leads
June 28, 2021
You can now increase a lead score based on the person submitting a specific form or clicking on a particular link. As an example, you can increase a lead score when the person submits a form to gain access to content that shows high interest or intent, or when a person visits your pricing and packaging pages.
See how your links perform across all assets
June 28, 2021
We’ve updated the Link Performance report to make it easier for you to track how all of your links are performing across any type of content you have. You can now see engagement overall as well as broken down by emails, forms, and landing pages.
Save time with landing page templates
June 28, 2021
You can now create landing page templates to help you get started when creating additional landing pages. Having a baseline template saves you time and allows you to easily stay on brand when designing new landing pages. You can choose to save your templates to the current account, or to your Templates account to enable consistency across accounts.
Choose your Optimizely assets from within Delivra
May 19, 2021
Our new integration with Optimizely’s content API provides time saving benefits when designing an email. You can now easily search for, locate, and choose Optimizely assets from within the Delivra image selector. Simply connect your Optimizely and Delivra accounts to enable this feature.
Rebrand your content and tracking links
May 17, 2021
We made it easier for you to rebrand your content and tracking links from ne16.com to your domain, and added features that support different urls for different types of content. You can now assign different CNAMEs for tracking links, landing pages, forms, and other assets like media and your online version. You and your IT team can now easily set this up to improve trust and deliverability.
Limit the number of emails a contact receives
May 17, 2021
You no longer have to worry about sending too many marketing emails to a contact, and can now place limits on the number of emails a contact will receive during a period of time. You even have the option to override this feature if you have important emails that should ignore the limit. Your Welcome, Confirm Opt-In and Lead Alert emails are not included when determining the number of emails a contact has been sent, and we highly recommend that you send all transactional emails like purchase confirmations and abandoned carts from a transactional account that does not use this feature.
Publish form updates to your website
May 17, 2021
We implemented a new and improved method for adding forms to your website. You can now add a code snippet that will always grab the most recent published version of your form when it’s displayed to a visitor. This removes the need to export the HTML and add it to your website every time you make a change to a form.
More ways to segment your subscribers based on recent activity
April 21, 2021
We improved our segmentation designer to give you more flexibility when targeting your contacts based on the number of campaigns sent, engagement with your campaigns, or lack of engagement with your campaigns. You can now specify the time frame for evaluating each of these data points and target your contacts based on what is important to you. As an example, you can now more easily send a special offer to contacts that received at least 5 campaigns this month and did not open (or click through) within 2 days of receiving the campaign.
We also included a usability improvement in the clickstream clause designer. You can now import a list of URLs to evaluate when targeting contacts that viewed – or did not view – certain web pages.
Improved experience designing content
April 12, 2021
We improved the Text block in our drag-and-drop editor to address cursor control, link formatting, background images, buttons, and more. These improvements are available in the drag-and-drop editors for designing email templates, snippets, landing pages, forms, and email campaigns.
New segmentation capabilities to improve your targeting
April 12, 2021
We’ve added several new features to our Segmentation designer to give you even more flexibility in your targeting efforts. You can now determine if contacts have joined a category within a certain date, or evaluate future dates when targeting contacts. For example, you might want to target contacts that joined a category within the past week, or send reminders to anyone whose membership is up for renewal.
Import data into relational tables
March 9, 2021
You can now upload a file to import data that is not directly related to a contact, and then use that data in segmentation, automation, content and so on. As an example, you can upload the location, open hours, and manager for facilities like restaurants, pet hospitals, real estate agencies, insurance agencies, and more.
Experience real-time integration using webhooks
March 9, 2021
We enhanced our webhooks to provide even more events to you in real-time. You can receive events when contact information changes, campaigns are sent, or engagement occurs by opening a campaign or clicking on a link.
Use personalization on your landing pages to connect with prospects
February 22, 2021
We implemented a new and improved user experience for designing and managing your landing pages, and added new personalization features to help you connect with your prospects. You can now use data submitted by your prospects to display their name or other relevant information using merge tags, or you can choose to display different images or text relevant to their industry or interests.
Upload a file to remove contacts from a category
February 22, 2021
Easily unsubscribe multiple contacts from a category using an import file. Simply upload a file of email addresses, and select the categories the contacts should be unsubscribed from. This useful tool can be used to fix bulk updates that were assigned to the wrong category, or to update category preferences that are managed in your CRM.
Special handling when important domains submit your forms
February 22, 2021
You can now define special rules for handling form submissions from specific domains. Submissions from highly sought after prospects can be dropped into an automation, navigated to a special landing page, or presented a special message. You can also suppress competitors in a variety of ways.
Use progressive profiling to collect relevant information over time
February 22, 2021
You can now design forms that capture relevant information as your prospects show more interest in your product. Rather than ask for too much data all at once, you can strategically request additional data at various intervals throughout the buyer’s journey. This technique should help you gather better data over time, qualify your leads, and improve conversion rates.
New automation analytics to help you measure performance
February 22, 2021
Review how an automation is performing using our new Automation Campaign Tracking report. In addition to seeing the metrics for each campaign in the automation, you can evaluate the performance of each link and see which contacts engaged with the campaign. Export the report to Excel to easily distribute the performance metrics to your internal or external customers.
Review data changes in the Contact Audit Log
January 20, 2021
Change history can now be viewed for each contact. You can see which processes are updating your data, along with the old value and new value, making it easy to verify your data results.
Build more powerful automation workflows
January 11, 2021
We added more features to give you the tools you need to build more powerful workflows. You can now adjust the contact’s lead score at any point in the automation, add contacts to a Facebook Custom Audience for ad targeting in your Facebook business account, and add the same email address to an automation multiple times using a different identifier (Account ID, Student Id, Application ID, etc) to determine the flow.
New analytics to help you measure performance
January 11, 2021
We added two news reports based on your feedback. The Link Performance report shows engagement with a link regardless of the campaigns it is included in. You can dig into the results to review metrics for each campaign, and even see which contacts clicked the links. Segment Statistics shows various metrics so you can measure the performance of segments during a specific time frame.
Interactive forms, invisible captcha, and new designer options available
January 11, 2021
Improve your targeting with an interactive form that uses the prospect’s data entry to determine which fields to display next. You can set up rules to show different data fields based on the prospect’s industry, country, or interests, and then use this data in your segmentation and automations.
We added an invisible captcha to our subscribe forms and preference centers to prevent bot signups without requiring you to design the captcha experience. In many cases, sign ups will occur without the user ever seeing a captcha challenge. But in the event that the captcha thinks a bot is filling out the form, the user will be required to pass a captcha challenge.
Boost your creativity with our most recent form designer improvements. We added controls to enhance your field design, including setting field background color, field label color, and asterisk placement for required fields. You can also determine the order of values displayed in a picklist, and set a default value for picklist fields.
Implement a best practice when an unsubscribed contact attempts to resubscribe to your list. You can now send a Confirm Opt-In message to verify the subscriber wants to receive your emails.
General designer improvements that save you time
January 11, 2021
We added a new content block to support easily pasting in code from another system. For example, you can include a Liveclicker element for real-time personalization, or Ad Tags to display ads within your email. We also made some usability improvements to snippets and, for those of you who do not want to retain formatting when copying content from another source and pasting it into the editor, you can disable this feature in your admin settings.
Measure the performance of your forms
December 29, 2020
Our new Form Performance report shows various metrics so you can measure the effectiveness of your forms. views . In addition to understanding the submission rate of each form, you can drill into the details to see which pages the forms are being submitted from.
Improved reports provide more data and flexibility
December 28, 2020
We redesigned two reports to provide you with additional data and more flexibility with the layout. The Account Overview now includes the number of campaigns sent and a new graph depicting your unsubscribe rate over time. The Mailing Overview now supports up to 50 mailings and can be accessed from the Campaigns Dashboard. Both reports now use widgets to give you the ability to determine the placement of each metric.
