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Delivra vs. Mailchimp

Which is best for your business?

Delivra is the best Mailchimp alternative for data-rich marketing teams eager to do more with personalization and automation.

Quick Overview

Mailchimp and Delivra each serve a very different type of email marketer. Mailchimp’s freemium all-in-one platform is designed for e-commerce entrepreneurs and SMB marketers while Delivra focuses on the needs of mid-market and enterprise-level marketers.

Both platforms can meet the needs of B2C/e-commerce marketers, but B2B marketers (in need of lead scoring, reply routing, and internal notifications, etc.) will find Delivra is far better suited to their needs.

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“I love how smart the system is. Delivra is user-friendly and simple, the templates make it easy to upload content and make it look appealing.”

Lalah Hazelwood, Adjunct Faculty Member

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Delivra offers critical features for B2B marketers

For B2B marketers or those contending with extended sales cycles, Delivra brings a set of tools that you won’t find at Mailchimp.

Custom lead scoring
Internal lead alerts
Lead routing via dynamic “reply to” email addresses
Robust integration with Salesforce

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A far more robust Salesforce integration

While both Mailchimp and Delivra natively integrate with Salesforce CRM, Delivra’s integration offers greater flexibility. Choose one-way or bilateral data syncing, customize at the field-level, and set rules to determine which data system should take precedence in the case of a conflict.

Mailchimp is limited to account-wide one-way syncing (down from Salesforce to Mailchimp), and does not make automated emails visible within Salesforce.

Delivra vs. Mailchimp

Both tools are great for helping you quickly and easily send personalized emails. But don’t address the same marketing use cases. Here are a few things you should know:

Feature Comparison

Mailchimp

Delivra

B2B features

No lead scoring (only simplistic 5-star contact rating)
No dynamic “reply to” email addresses
No “lead alert” / custom notification email

Custom lead scoring (demographic and behavioral)
Built-in engagement scoring
Dynamic “reply to” email addresses to route emails to various team members
Lead alerts (within automation, upon form submit)

Automations

Limited: workflows capped at five entry triggers, clauses limited to five conditions (applies to both starting points and if/else rules)
Journey points (nodes) are tiered by license

No limits on workflow triggers
No limits on the number of conditions within a clause

Web browse tracking

Limited: No anonymous browse tracking
Web tracking (cookie duration) is tiered by plan level

Track web browsing behavior for both anonymous site visitors and email subscribers

Team workflow

Number of seats varies by license, unlimited available on Premium ($350/mo.)
Permissions: roles are limited to 5 types and tiered by license

Unlimited seats available on all plans
Highly customizable permissions

Personalization

Basic send time optimization (based on group average)

Advanced send time optimization, calculated at the individual subscriber level

Salesforce

Restricted to one-way sync (Salesforce writes data to Mailchimp only) (Mailchimp creates leads in Salesforce)
Only regular email and RSS campaigns are visible in Salesforce
The number of mapped fields is tiered by plan type

Customizable data passes for each field (one-way or bilateral sync)
Set sync rules: determine which data system should take precedence in the case of a conflict
All email types are visible within Salesforce
Unlimited field mapping

Billing

Billed for contacts each time they appear in an audience
Subscribed, unsubscribed, and non-subscribed contacts are included in the count

Straightforward billing: pay only once per active contact