 Email deliverability is one of the hottest issues
that legitimate marketers face today. Analyst
firm, Jupiter Research, recently forecast "the
cost of blocked emails (i.e., sent but not
delivered) will balloon from $230 million in
2003 to $419 million in 2008."
Can your business afford this kind of loss? Delivery
Monitor is a powerful tool for gaining valuable,
real–time information about your campaigns—are
they being delivered at all and, if so, are they
making it to recipients' inboxes. Use Delivery Monitor
to determine if your mail is automatically routed
to "spam" or "bulk" folders at
more than 30 different ISP's and email providers,
then take corrective steps to delivery more mail
to the one place it will be read—the inbox.
 The Delivery Monitor component of EmailAdvisor uses "audit
addresses" to provide detailed, real–time
deliverability information. An audit address is an
email address that Piper Software owns and provides
to you for reporting purposes. When you conduct an
EmailAdvisor audit, your messages—both test
and live—also go to the audit addresses. Our
Delivery Monitor system checks the accounts of all
audit addresses on a regular basis; when your mail
is received at the audit addresses, Delivery Monitor
reports back all of the resulting delivery information.
This process not only advises you if your mail was
blocked, delivered to the inbox, or automatically
routed to a "spam" folder, but also indicates
if deliverability to a particular ISP changes during
the course of a campaign.
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• Provides real-time feedback about email deliverability to more than 30 different ISP's and email
providers. |
• Reports deliverability issues based on what end users actually see in their mailboxes—not by POPing
mail accounts, an easier but less accurate measuring method. |
| • Highlights delivery issues—blocked or spam filtered mail-with an easy-to-read Web interface. |
• Indicates if deliverability problems arise during a campaign, so you can pause the mailing until the
issues are resolved. |
Contact us to schedule an audit demo.
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